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FAIRBANKS, ALASKA -- With just three months of year available to play football, youth in the northern city of
A member of the Armed Forces, Tony Duncan has been stationed in
According to
“I’ve coached football for over 18 years prior to our family moving here, so it was natural for me to start my involvement as a coach,”
In between deployments to
Youth football started in
“It was really struggling, there wasn’t much competition and the quality of play was suffering,” said
For the past four years, the youth league has been thriving due to the hard work of Duncan and many other volunteers.
The league just completed its most successful season yet, fielding 23 teams and more than 800 players registered.
“It has really been amazing how this thing has turned around. We’ve continued to expand the league beyond the borders of
According to
“The military population has continued to grow, which is one major factor. We also made some changes to our website and moved our offices to a more prominent downtown location,” he said.
Some unique marketing efforts have also contributed greatly.
“We did a lot of self-promoting within the community. We were able to double and triple our individual advertising without spending a lot of money in the process,” added
One area that
“We have a good relationship with most of the local high schools, but we’re also reaching out to the middle schools as well. For example, we’ve partnered with
Despite all the growth and success,
“We only have three months of summer from July to September, so many families cherish those few months to do those outdoor activities they love such as hunting and fishing. So when we can get so many families out to support their children in football, it’s great to see.”
Another area that
“We don’t have an NFL team or college football up north. Other places around the country have the NFL communities to help with fundraising. Unfortunately, we don’t have that kind of help so we have to invent a lot of ideas ourselves,” explains
Despite the fundraising challenges,
“I’ve lived in places where fees were $300 or more per child. We charge $185 and we’ve always held firm on keeping the fees as low as possible. We don’t want to turn any child away from the opportunity to play football because of the cost factor,” added
For
“We’re helping kids stay off the street. Up north, if they’re not participating in youth sports, they’re likely getting in trouble,”
Story courtesy of Red Line Editorial, Inc.